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272家國際主流媒體報導 讓全球認識清淨海的綠色洗劑故事

2014-11-24

一個在台灣默默耕耘18年的中小企業
透過路透社、美聯社、yahoo finance、business journal
等272國際主流媒體報導 讓全球認識清淨海的綠色洗劑故事

Sea Mild Helps You Go Green As You Clean
Strong on dirty clothes, easy on the environment

The Feitsui Reservoir is the most important reservoir in Taiwan, providing water to more than 5 million people in the greater Taipei area. It's no wonder that it has some of the most stringent water quality regulations and requirements. Yet, over the past two years, the Feitsui Reservoir Administration Bureau has done an interesting thing. Bureau officials have gone door-to-door to households upstream of the reservoir to give out free environmentally-friendly detergent. They have also worked hard to persuade the people living in this area not to use any other detergents.
Photo - 
http://photos.prnewswire.com/prnh/20141120/160026

圖:清淨海環保洗衣精產品圖

Photo - http://photos.prnewswire.com/prnh/20141120/160027

圖:清淨海環保洗衣粉產品榮獲台灣第三屆綠色典範獎頒獎現場

The detergent that was given out to the people upstream of the reservoir, in fact, comes from one of Taiwan's very own small-to-medium enterprises: Sea Mild Biotech. Established eighteen years ago with the vision of bringing green, eco-friendly products to the market, Sea Mild Biotech is the only company in Taiwan to have receivedTaiwan's Green Mark certification for its products. Yet, despite the high quality of its products and the widespread praise they have received, Sea Mild Biotech actually did not turn a profit for its first eight years. It has only been in recent years that it has started to become profitable and be taken more seriously in the marketplace.

Perhaps that's why Feitsui Reservoir Administration Bureau officials decided to use Sea Mild Biotech's detergent, since it would enable them to solve some of the reservoir's most serious problems. For example, due to the long-term use of other detergents by people upstream, the waste water flowing into the reservoir contained large amounts of phosphate, which can cause a process called eutrophication to occur. This causes algae to increase quickly, which, in turn, depletes the oxygen in the water. If the oxygen supply in the water is exhausted, then the fish in the reservoir will likely die of suffocation.

Another problem officials faced is that many detergents add a chemical called nonylphenol. This chemical is very powerful and inexpensive, and in Taiwan, about 10,006 thousand metric tons of this chemical are used every year, with about 10 percent used in cleaning products, including dishwashing soap, laundry detergent, and other cleaning solutions. Unfortunately, the nonylphenol compound also contains what are known as environmental hormones or endocrine-disrupting chemicals, and medical research has confirmed that environmental hormones can lead to breast cancer, prostate cancer, and testicular cancer, as well as reduced fertility, a suppressed immune system, behavioral changes, and so on. What's more, for aquatic life, such as fish, these chemicals can accumulate in their reproductive systems and, in particular, their eggs. Over time, this could lead to a sharp drop in the male-to-female ratio, which might eventually lead to an ecological imbalance.

Fortunately, Sea Mild Biotech's detergents are made from three main raw materials: coconut oil, salt, and lemon oil. In addition, all of these products contain no fluorescent agents or fossil-base raw materials. Additionally, they are more than 95 percent biodegradable, with all packaging materials completely free of PVC, chlorine, and synthetic plastics. At the same time, Sea Mild Biotech's products are very effective at cleaning, providing high solubility, high concentration, low foaming, and a good rinse.  

Within one year of distribution of Sea Mild Biotech's detergent, Feitsui Reservoir Administration Bureau official discovered that the overall water quality of the reservoir had improved greatly, with a series of nine tests showing that the amount of phosphorus in the water had been reduced by about 27.5 percent, or about 3450 kilograms. This collaboration between the government and the community is not just a success story for the area, however—it is also a success story for Sea Mild Biotech. Now, more than 300 government agencies inTaiwan are Sea Mild Biotech customers, and several foreign brands have begun to place orders with the company.

So, though washing dishes or clothes with detergent is something that needs to be done every day, it doesn't have to be harmful to the environment. As the success of Sea Mild Biotech's products over the past few years proves, cleaning products can make the world a cleaner, greener place.

報導連結:中文大綱譯文

清淨海提供綠色清潔方案 洗衣亦能對環境友善

翡翠水庫是台灣最重要的水庫,供給大台北地區5百萬人的用水。難怪翡翠水庫有最嚴格的水質規定與要求。而過去兩年多以來,翡翠水庫管理單位做了一件很有趣的事,他們挨家挨戶地至上游居民家中發送免費的環保洗衣粉,並努力說服上游居民不要使用其他品牌的洗衣精。

上游居民使用的洗衣精來自台灣的一間中小企業清淨海,於18年前成立,持著對於將綠色產品推行於市場的遠景,清淨海是全台唯一洗衣粉榮獲綠色典範獎的產品,雖然產品很好但是虧損了八年,最近才開始獲利、開始被市場認真看待。

或許翡翠水庫管理單位決定使用清淨海洗衣精是因為可以解決水庫最嚴重的幾項問題。例如,由於上游居民長期使用他牌的洗衣精,排放至水庫的廢水含有大量的磷,可能會造成優養化,使藻類快速增加,使水中氧氣減少,造成水庫中的魚類因為缺氧而死亡。

另一個問題是壬基酚。這個化學物質非常厲害而且很便宜,在台灣每年會用掉10006千公噸的量,10%用在清潔劑產品,但不幸地,壬基酚化合物含有被稱為環境賀爾蒙的物質,對人:乳癌、攝護腺癌、睪丸癌,影響生育能力、免疫系統。對水生生物:會在他們生殖系統累積,生物男女比會失衡,導致生態失衡。

幸虧清淨海的洗衣精是用三個原料製成:檸檬油、食鹽、椰子油,另外,生物可分解度95%以上,包裝材料都不使用PVC、含氯塑膠材質。同時,清淨海產品的洗淨力也非常有效,更具備快速溶解、高濃縮,低泡沫、好沖洗的特性。

一年的使用後,翡翠水庫的水質大幅進步,做了一系列9項測試後顯示,水中磷含量減少了27.5%/3450kg。這項政府與居民的合作,不僅是地區的成功,也是清淨海的成功故事,現在,超過300個台灣政府機構都是清淨海的顧客,幾個國外品牌也開始向他們下訂單。

所以,雖然使用清潔劑洗碗或洗衣服,是每天都必須要做的事情,但是不一定需要傷害環境,隨著清淨海產品在過去幾年的進步,清潔產品可以讓世界變得更乾淨、更綠(環境友善)